Firsthand U.S. market, channel, cross-border e-commerce and retail intelligence for brands going global
In-depth research
Walmart’s Next Chapter: Reinventing Stores, Fulfillment and Shopping Access
Walmart’s recent moves—from its combined membership program and drone delivery to digital shelf labels, AI agents, imports and Marketplace—point to one strategy: using the densest physical retail network in the United States to turn stores into hybrid micro-fulfillment hubs capable of reaching nearby customers in minutes. An efficient distribution network and cross-border imports bring merchandise into these locations more quickly. For Chinese brands expanding overseas, the shift creates both opportunities and challenges.
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Market signals
A $400 Set of Tiles: Mahjong Is Booming in America—Where Are the Opportunities for Chinese Brands?
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Life in the U.S.
Halloween Is Coming: Beyond the Candy, How America Reminds Everyone to Keep Children Safe
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Market signals
Black Friday 2026: Walmart, Costco, and Amazon Schedules
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Market signals
What Has Changed at Kroger in Eight Months? New Opportunities for Chinese Brands
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In-depth researchSubscriber
Pathways for Chinese Brands Entering Walmart in the US: Research Report
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In-depth research
Temu's Lawsuits Wave in U.S. and What Cross-Border Brand Sellers Must Face
Market signals
View all 20 →A $400 Set of Tiles: Mahjong Is Booming in America—Where Are the Opportunities for Chinese Brands?
Mahjong is having a moment in America. Designer brands that started in Texas have turned American mahjong into colorful acrylic sets priced at $300 to $400, paired with mats, carrying bags and collaboration merchandise, and have drawn in large numbers of young women. Clubs, home gatherings and hotel game nights keep demand growing. This article traces how the business developed from the perspective of brands and retailers, and examines the opportunities for Chinese brands that know mahjong and have a solid supply-chain base.
Black Friday 2026: Walmart, Costco, and Amazon Schedules
Black Friday has not arrived yet, but Costco’s discounts are already rolling out in stages, Walmart will run three deal waves, and Amazon sellers face inbound cutoffs and peak-season fees. The three calendars move on different clocks, so brands need to set pricing, inventory, and fulfillment ahead of each window.
America’s Retail Giants Are Looking for New Brands: Inside the Open Sourcing Opportunities at Walmart and Home Depot
How September Data Shapes Retailer and Supplier Holiday Plans
What Has Changed at Kroger in Eight Months? New Opportunities for Chinese Brands
How Did October's Big Sales Do? Looking Beyond the Buzz
October 8: White House Proposes a $70,000 OPT Fee; Labor Department Pauses PERM Processing for Eight Companies
In-depth research
View all 6 →Walmart’s Next Chapter: Reinventing Stores, Fulfillment and Shopping Access
Walmart’s recent moves—from its combined membership program and drone delivery to digital shelf labels, AI agents, imports and Marketplace—point to one strategy: using the densest physical retail network in the United States to turn stores into hybrid micro-fulfillment hubs capable of reaching nearby customers in minutes. An efficient distribution network and cross-border imports bring merchandise into these locations more quickly. For Chinese brands expanding overseas, the shift creates both opportunities and challenges.
Pathways for Chinese Brands Entering Walmart in the US: Research Report
Temu's Lawsuits Wave in U.S. and What Cross-Border Brand Sellers Must Face
SubscriberU.S. Holiday Spending Trends in 2026
From F-1 to H-1B: How the 2025–2026 Policy Mix Is Reshaping International Students’ Path to Employment
Going-global case studies
View all 2 →Life in the U.S.
View all 4 →Tools & checklists
Explore →U.S. company setup checklist
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About us
Explore →A note from our founder
I founded WeCross.US to help Chinese brands understand, enter, and grow in the U.S. market through local insights, market-entry guidance, and business connections.
Brian Liao · WeCross founder and author of Brands Going Global
Learn about Brian and WeCross →Our principles
- 01Grounded in firsthand observation
- 02Verifiable facts, not alarmism
- 03Strategy and execution together