Real voices
We observe markets, channels, and regulation from inside the U.S., not from second-hand pieces stitched together to create anxiety.
About WeCross
Real voices from the U.S. front line, for brands going global.
WeCross.US is a business information site from the U.S. front line, giving brands going global firsthand information, professional insight, and practical advice on the U.S. market, channels, cross-border e-commerce, and brick-and-mortar retail.
Cross-border e-commerce is not the only road for brands going global. We focus even more on how brands going global truly establish themselves in the U.S.: forming companies, building channels, entering brick-and-mortar retail, building teams, and building brands.
What we offer
Sharp insight
We filter out the noise, check sources, and find the changes that truly affect Chinese brands going global.
Professional analysis
We explain not just what happened, but why it matters and what it will affect.
Practical advice
We turn complex issues into checklists, action plans, and questions that need further confirmation.
Team
Founder and advisors
Brian Liao
Founder of WeCross.US, author of 《品牌出海》 (Brands Going Global)
Brian has more than 25 years of leadership experience at Walmart, 99 Ranch Market, and Wanda Sports Group, spanning retail operations, business transformation, international M&A, and a Nasdaq IPO. He knows the cultures and ways of doing business in both China and the U.S., and helps brands going global from the dual perspective of a CFO and an operating executive.
Advisor profiles coming soon.
《品牌出海》 (Brands Going Global) by Brian Liao, with endorsements from He Zhenwei, Ken Jarrett, and others.
About the book →